My team and I were instructed to have three main content pieces distributed by the end of the semester to any target market we wanted. We ran with the idea that we could reach the most people by using the market that was already around us-college students.
More specifically, Ohio University Students. There are hundreds of things OU Students are looking for when it comes to what they want their social media to present with them. We made the Facebook Page “Everything Ohio U” as a page where we could compile all of the information and topics that current, and future Ohio University Students are looking for.
The reason why we chose Facebook as our main hub was because we simply thought (from instinct) that it was the social media cite that most OU students were using and it would be the least difficult way to reach our target market. After doing some research, we found out that research shows that college students prefer to use Facebook because all of their friends/classmates are on Facebook and it’s easy to use (College Students Prefer to use Facebook in their Courses).
Another reason we chose to distribute our content pieces through Facebook was because of its amazing tools that are offered free. Facebook Insights has given us the opportunity to find out exactly who is “liking” our page and our content, who is seeing it, and what we can do to improve our numbers. Just as the article “Why Facebook Likes Do Matter” says, Facebook is a great marketing tool that our team could use to measure our success, quickly, easily, and for free.
For our three content pieces we considered the B.E.S.T. approach that Jow Pulizzi and Newt Barett mention in “Get Content, Get Customers.” My team wanted each of our content pieces to be Behavioral, Essential, Strategic, and Targeted to our audience of Ohio University current and future students. Our first content piece was the #FEST history prezi piece because it was relevant, and targeted to our audience. Our second content piece is the ongoing Newsletter that we are distributing for the next three weeks of school with information on current events and things to do during these last few weeks on campus, or for those visiting Ohio U. Our last content piece will be a short video on the controversial topic of “Quarters v. Semesters” and which students prefer. It will give them a voice and also others a chance to hear the opinions of their classmates.
So far, we are excited that we have 148 Facebook likes on our page. We are looking to grow this number and hope that by the end of the third week our likes will be in the 200 range.
Hey ya’ll 🙂 For my online marketing class we had to make a piece of content and promote it to our target audience! In this case being, current or future Ohio University Students! Everything OhioU is anything and everything you want to learn about our fun school so check it out on facebook.com/everythingohiou! This particular piece of content is a Prezi piece regarding the #FEST history and where it started! This music festival that you might have heard about actually was started by two OhioU students! To learn more about how the #FEST got so popular please watch our Prezi 🙂 Here is the link : http://prezi.com/kqrx2tf5mrhz/fest-history/
I’ve been a Resident Assistant at Ohio University ever since I was a sophomore (so that puts me at 2 years now). Many people ask me why I chose this job, and why in the world I would want to live in the “dorms” as a Junior, and next year as a Senior? Well, let me tell you, there are many perks to being an RA here on campus. Not to mention the benefits (both financially and professionally) that I have gained from this crazy, unpredictable, 24 hour job.
24 Hour Job?
Yes. Being an RA is indeed a 24 hour job. As an RA I am responsible for close to 30 female students that come to me at any time whenever they need help, guidance, just someone to vent to, and everything in between. 24 hours a day I see residents everywhere and I must keep myself flexible for whatever may happen because at any point of the day if there is an emergency with my residents, I am the one who will be contacted very first. Have a problem at 3 AM with your roommate? Yupp I am the one to run to. Need to know the resources on campus to contact when you are in academic trouble? Yupp, I am also the one student’s first contact. As an RA I am the closest university employee to interact with students and this puts an enormous amount of responsibility on my shoulders. Since I have worked with all freshman both years, the very beginning of the year is always the most stressful, but also the most fun. The two weeks a student is at a University basically determines whether they want to stay and whether they feel like they fit into the atmosphere and their community.
Interested in becoming an RA at OU next year?- Tweet me @renatabella22 and I will answer any of your questions.
Let’s Dive into the Perks
Well, I recently was promoted to ARA (Administrative Resident Assistant). This position has given me even more perks than before. For example, RA’s are known for being the “bad guys” and having to walk around the hall each night to make sure everything is going smoothly, but as an ARA I don’t ever again have to sit mail duty again. My job description includes being the leading role on my staff and making sure everything runs smoothly behind the scenes. Lots and lots of paperwork and scheduling is involved in my current position.
- 100% of my room is paid for (THIS MEANS NO RENT! )
- Salary every 2 weeks on top of the paid room!
- NO Roommate! (this is especially convenient)
- Develop Professional skills
- Network with many professionals in the housing department
- Learn how to time manage like none other
- Make friends from residents and constantly meet new people
- Be involved on campus and know the many resources available to students
- Learn how to facilitate meetings
- Learn the tricks to marketing the right way to residents (So that they show up to programs)
- My event planning skills have also benefited from the job tremendously
What do you think of these perks? Are you an RA too? Let me know if I missed something in the comments below!
Surprisingly Marketing in the Round written by Gini Dietrich and Geoff Livingston was one of my favorite textbooks to read that has ever been assigned for any of my classes. Nate Riggs my professor certainly knew what he was doing when he assigned our class with this reading. Unlike the usual, rather boring college textbook, Marketing in the Round had useful information, and most importantly it was relevant. The topics covered in the book were not from the last century, but rather covered the times we live in now, and how it is affecting all of the aspects of marketing.
To say that I could not use the concept to my advantage for my self-brand in the future would be misleading. Although I think that in general most of the concepts covered pertain directly to companies, I do see some aspects which I could utilize for my self-brand and online presence.
My Main Takeaway
The first unit of the book pertains to understanding the marketing round which includes SEO, advertising, direct mail, public relations, social media, SEM, content, corporate communication, and web/digital. The main take away is that communication is key throughout this entire marketing round. The concepts of the round are very useful to me in particularly for my online brand. Much like a business, my online presence has to have persistence and uniformity throughout. For example, my content on my blog and my social media personality should all have something in common in order to form one brand- being myself.
Other concepts such as the SWOT analysis and understanding the competitive landscape are applicable to my personal brand. Doing a SWOT analysis does not necessarily have to involve a large corporation. I have already completed a SWOT analysis of myself, and this has helped me get in understand my brand better. Most importantly it showed me what to maintain as my strengths and what the threats are that I need to look out for.
My Personal Competitors
Understanding competitors is also a concept from the book that I can, and should apply to my development of my personal brand. I am not the only student at Ohio University graduating with a marketing degree, with a high GPA, and a well rounded resume. There are other students that are my competitors and it is important that I look out for them and know how to differentiate myself among all of my competitors.
Needless to say, Marketing in the Round has given me insights on many digital marketing tools that I haven’t been exposed to before. I strongly suggest reading the book if you are anyone who is looking for inspirations in the marketing field or looking to improve upon your company’s image and online presence. Also, if you are like me and you are just trying to learn about how you could improve yourself brand, then I urge you to invest your time and read Marketing in the Round.
I would be happy to discuss the aspects that you think are the most relevant to your self-brand. Leave a comment below and tell me what you think the most useful concepts of the book were to you. Or if you have read a great book that pertains to this industry post it in a comment! I am excited to hear your thoughts 🙂